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NUDGING.
Manipulating psychological architectures of choice-making.

Nudge Theory is based upon the idea that by shaping the environment, also known as the choice architecture, one can influence the likelihood that one option is chosen over another by individuals.

We experience nudging strategies and influeced decisionmaking in various aspects of our daily life – supermarkets, city planning, communication – as an alternative of forced actions we register actions based on nudges as presumably personal decisions.

Concept
Photo + Edit
for ZKB
@Raffinerie

NUDGING.
Manipulating psychological architectures of choice-making.

Nudge Theory is based upon the idea that by shaping the environment, also known as the choice architecture, one can influence the likelihood that one option is chosen over another by individuals.

Concept
Photo + Edit
for ZKB
@Raffinerie